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OverviewWith a challenging new approach to its subject matter, this book addresses international business with globalization as its underlying theme. Illustrating globalization as a phenomenon that is fundamentally altering corporate strategy, this book considers the complexities of globalization and its impact on international business. By doing so, it is entirely unlike other books on the subject. The book also considers subjects often neglected by other books, such as MNEs, SMEs and the information economy, while encouraging business students to develop a more international perspective and discard parochial tendencies. It is with this lucid approach that International Business provides students with an integrated overview of the fieldbusiness that is both theoretical and highly practical. The book is divided into three sections: Globalization and the context of international business Enterprise issues in the global economy Challenges for the global resource base Key topics covered include: regional integration, development and international production, global competition, culture and ethics, labour issues, financial integration and greening of international business. The book also features contemporary international case studies, discussion questions and suggestions for further reading. Full Product DetailsAuthor: Debra Johnson , Colin Turner (Heriot-Watt University, UK)Publisher: Taylor & Francis Ltd Imprint: Routledge Dimensions: Width: 17.40cm , Height: 1.90cm , Length: 24.60cm Weight: 0.726kg ISBN: 9780415248907ISBN 10: 0415248906 Pages: 368 Publication Date: 22 May 2003 Audience: College/higher education , Professional and scholarly , Undergraduate , Professional & Vocational Replaced By: 9780415437646 Format: Paperback Publisher's Status: Unknown Availability: Out of stock ![]() Table of ContentsReviews'The focus of this book is on multinational enterprises (MNEs) and how they contribute to the increasing economic interdependence (or globalization ) of the world. Johnson and Turner balance their strong European examples with broader use of relevant theory. They explore the newer issue of corporate and social responsibility, greening the MNE, and the regionalization of international business strategy.' Alan M. Rugman 'A highly readable text that provides a comprehensive guide to the intriguing complexities of international business.' Dr John Ellis, Bournemouth Business School Author InformationTab Content 6Author Website:Countries AvailableAll regions |