Overview

With a challenging new approach to its subject matter, this book addresses international business with globalization as its underlying theme. Illustrating globalization as a phenomenon that is fundamentally altering corporate strategy, this book considers the complexities of globalization and its impact on international business. By doing so, it is entirely unlike other books on the subject. The book also considers subjects often neglected by other books, such as MNEs, SMEs and the information economy, while encouraging business students to develop a more international perspective and discard parochial tendencies. It is with this lucid approach that International Business provides students with an integrated overview of the fieldbusiness that is both theoretical and highly practical. The book is divided into three sections: Globalization and the context of international business Enterprise issues in the global economy Challenges for the global resource base Key topics covered include: regional integration, development and international production, global competition, culture and ethics, labour issues, financial integration and greening of international business. The book also features contemporary international case studies, discussion questions and suggestions for further reading.

Full Product Details

Author:   Debra Johnson ,  Colin Turner (Heriot-Watt University, UK)
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Dimensions:   Width: 17.40cm , Height: 1.90cm , Length: 24.60cm
Weight:   0.885kg
ISBN:  

9780415248891

ISBN 10:   0415248892
Pages:   372
Publication Date:   05 June 2003
Audience:   College/higher education ,  Professional and scholarly ,  Undergraduate ,  Professional & Vocational
Replaced By:   9780415437639
Format:   Hardback
Publisher's Status:   Out of Print
Availability:   Out of stock  

Table of Contents

Contents: Part 1: Globalization and the International Business Environment 1. Globalization and the Changing Business Environment 2. Regional Integration and Globalization 3. Governance Issues in an Integrating World Economy 4. Development and International Production Part 2: Enterprise Issues in the Global Economy 5. Multinationals - Conduits of Globalization 6. Globalizing Small and Medium-sized Enterprises: The Emergence of Micronationals 7. The Global Trading Environment within Product Markets 8. The Global Trading Environment within Service Markets 9. Global Competition Issues 10. Culture and Ethics Part 3: Challenges for the Global Resource Base 11. Labour Issues in the Global Economy 12. The International Monetary System 13. The Global Economy as an Information Economy 14. Greening International Business - Boon or Bust? 15. Energy - The Case of a Global and Globalizing Industry 16. International Business in a Changing World

Reviews

'The focus of this book is on multinational enterprises (MNEs) and how they contribute to the increasing economic interdependence (or globalization ) of the world. Johnson and Turner balance their strong European examples with broader use of relevant theory. They explore the newer issue of corporate and social responsibility, greening the MNE, and the regionalization of international business strategy.' Alan M. Rugman 'A highly readable text that provides a comprehensive guide to the intriguing complexities of international business.' Dr John Ellis, Bournemouth Business School

Author Information

Tab Content 6

Author Website:  

Customer Reviews

Recent Reviews

No review item found!

Add your own review!

Countries Available

All regions