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Author:   S. Cavusgil ,  Gary Knight ,  John Riesenberger ,  John Riesenberger
Publisher:   Pearson Education Limited
Imprint:   Pearson Education Limited
Edition:   5th edition
Dimensions:   Width: 21.60cm , Height: 2.00cm , Length: 27.40cm
Weight:   1.134kg
ISBN:  

9781292303246

ISBN 10:   1292303247
Pages:   576
Publication Date:   26 September 2019
Audience:   Professional and scholarly ,  Professional and scholarly ,  Professional & Vocational ,  Professional & Vocational
Replaced By:   9781292462547
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order  
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Table of Contents

1 Introduction: What Is International Business? 2 Globalization of Markets and the Internationalization of the Firm 3 The Cultural Environment of International Business 4 Ethics, Corporate Social Responsibility, Sustainability, and Governance in International Business 5 Theories of International Trade and Investment 6 Political and Legal Systems in National Environments 7 Government Intervention and Regional Economic Integration 8 Understanding Emerging Markets 9 The International Monetary and Financial Environment 10 Financial Management and Accounting in the Global Firm 11 Strategy and Organization in the International Firm 12 Global Market Opportunity Assessment 13 Exporting and Global Sourcing 14 Foreign Direct Investment and Collaborative Ventures 15 Licensing, Franchising, and Other Contractual Strategies 16 Marketing in the Global Firm 17 Human Resource Management in the Global Firm

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