Overview

Cultural Understanding in International Business International Business: The Challenges of Globalization is a comprehensive introduction to the difficulties of global entrepreneurship. By employing engaging features and real world examples through a concise and focused text, the Eighth Edition presents a fresh take on the subject that is both interesting and invaluable to students. The material has been thoroughly updated based on both student and instructor feedback and ongoing changes in the international business world to ensure that it remains up-to-date and well received by audiences. Focusing on relating major concepts to concrete examples, this hands-on text is highly relevant to a future career as a global entrepreneur. International Business addresses the issue of cultural barriers that arise in global business, as well as the theory and terminology essential to the process of conducting successful business abroad. Its brief yet inclusive coverage of all major international business topics make it the ideal introductory text for students exploring this subject.

Full Product Details

Author:   John Wild ,  Kenneth Wild ,  Kenneth Wild ,  Kenneth Wild
Publisher:   Pearson Education Limited
Imprint:   Pearson Education Limited
Edition:   8th edition
Dimensions:   Width: 22.00cm , Height: 2.00cm , Length: 27.50cm
Weight:   1.000kg
ISBN:  

9781292095042

ISBN 10:   1292095040
Pages:   464
Publication Date:   21 May 2015
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order  
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Table of Contents

PART 1 Global Business Environment Chapter 1 Globalization PART 2 National Business Environments Chapter 2 Cross-Cultural Business Chapter 3 Political Economy and Ethics Chapter 4 Emerging Markets and Development PART 3 International Trade and Investment Chapter 5 International Trade Theory Chapter 6 Political Economy of Trade Chapter 7 Foreign Direct Investment Chapter 8 Regional Economic Integration PART 4 The International Financial System Chapter 9 International Financial Markets Chapter 10 International Monetary System PART 5 International Business Management Chapter 11 International Strategy and Organization Chapter 12 Analyzing International Opportunities Chapter 13 Selecting and Managing Entry Modes Chapter 14 Developing and Marketing Products Chapter 15 Managing International Operations Chapter 16 Hiring and Managing Employees 

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