Overview
For international business courses. Develop cultural understanding in international business. International Business: The Challenges of Globalization is a brief, yet comprehensive intro to the difficulties of global entrepreneurship. It examines the cultural barriers that can arise in international business (IB) and the theory and terminology essential to conducting successful business abroad. With coverage of major IB topics, engaging features and real-world examples, the authors present a fresh take on the subject. The 10th Edition has been thoroughly updated with ongoing changes in IB to ensure that it remains current and relevant to those pursuing a career as a global entrepreneur. Samples Download the detailed table of contents > Preview sample pages from International Business: The Challenges of Globalization >
Full Product Details
Author: John Wild ,
Kenneth Wild
Publisher: Pearson Education Limited
Imprint: Pearson Education Limited
Edition: 10th edition
Dimensions:
Width: 21.70cm
, Height: 2.00cm
, Length: 28.00cm
Weight: 0.980kg
ISBN: 9781292450315
ISBN 10: 1292450312
Pages: 448
Publication Date: 16 February 2023
Audience:
College/higher education
,
Tertiary & Higher Education
Format: Paperback
Publisher's Status: Active
Availability: Available To Order
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Author Information
John J. Wild is a distinguished Professor of Business at the University of Wisconsin at Madison. Teaching business courses at both the undergraduate and graduate levels, Professor Wild has received several teaching honors. Professor Wild is also a frequent speaker at universities and at national and international conferences. The author of more than 60 publications, in addition to five best-selling textbooks, Professor Wild conducts research on a wide range of topics, including corporate governance, capital markets, and financial analysis and forecasting. He is an active member of several national and international organisations, including the Academy of International Business, and has served as associate editor and editorial board member for several prestigious journals. Kenneth L. Wild is affiliated with the University of London, England. He received his PhD from the University of Manchester (UMIST) in England and his BS and MS degrees from the University of Wisconsin. Dr. Wild also undertook postgraduate work at École des Affairs Internationale in Marseilles, France. Having taught students of international business, marketing, and management at both the undergraduate and graduate levels, Dr. Wild is a dedicated contributor to international business education. An active member of several national and international organisations, including the Academy of International Business, Dr. Wild has spoken at major universities and at national and international conferences. Dr. Wild's research covers a range of international business topics, including market entry modes, country risk in emerging markets, international growth strategies, and globalisation of the world economy.
