Overview

For courses in international business. This package includes MyLab Management. International business through theory and practice Balancing authoritative theory and meaningful practice, International Business engages students on the subject of conducting business in international markets. The authors' descriptions and ideas of international business are enhanced with contemporary examples, scenarios, and cases that help students effectively apply what they've learned. Now in its 16th Edition, International Business remains one of the best-selling and most authoritative international business texts available. As rigorous and practical as ever, this edition remains current through updated author--written cases, including seven entirely new cases, streamlined writing, and expanded coverage of relevant global changes. This package includes MyLabTM Management, an online homework, tutorial, and assessment program designed to work with this text to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts. MyLab Management should only be purchased when required by an instructor. Please be sure you have the correct ISBN and Course ID. Instructors, contact your Pearson rep for more information.

Full Product Details

Author:   John Daniels ,  Lee Radebaugh ,  Daniel Sullivan
Publisher:   Pearson Education Limited
Imprint:   Pearson Education Limited
Edition:   16th edition
Dimensions:   Width: 22.00cm , Height: 2.00cm , Length: 27.50cm
Weight:   1.353kg
ISBN:  

9781292214849

ISBN 10:   1292214848
Publication Date:   09 May 2018
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Mixed media product
Publisher's Status:   Active
Availability:   Available To Order  
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Table of Contents

PART I. INTRODUCTION 1. International Business and Globalization PART II. NATIONAL ENVIRONMENTAL DIFFERENCES 2. Culture 3. Governmental and Legal Systems 4. Economic Systems and Market Methods PART III. CONNECTING COUNTRIES THROUGH TRADE AND FACTOR MOVEMENTS 5. Trade and Factor Mobility Theory 6. Trade Protectionism 7. Economic Integration and Cooperation PART IV. THE GLOBAL MONETARY ENVIRONMENT 8. Markets for Foreign Exchange 9. Factors that Influence Exchange Rates 10. Global Debt and Equity Markets 11. Ethics and Social Responsibility PART V. CORPORATE POLICY AND STRATEGY 12. Strategies for International Business 13. Evaluation of Countries for Operations 14. Modes of Trading Internationally 15. Forms and Ownership of Foreign Production 16. The Organization and Governance of Foreign Operations PART VI. FUNCTIONAL MANAGEMENT AND OPERATIONS 17. Global Marketing 18. Global Production and Supply Chains 19. Global Accounting and Financial Management 20. Global Management of Human Resources

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