Overview

This textbook offers theories, terminology, common approaches and current issues in international business development. It covers the full range from strategic considerations to setting up supply chains and sales channels in a globalized world. In addition, a closer look into issues of social responsibility and cultural aspects of international business is presented. A particular feature is the focus on Business to Business contexts of international management.  The authors with their varied backgrounds from academia as well as industry offer insights into topics such as (frugal) innovation, legal aspects of launching products internationally, ecosystem evaluations, market assessments, political coverage for international ventures, project management standards, sales approaches as well as digital communication. Case studies illustrate the theoretical content. Early career practitioners will find this book to be a good resource. This textbook has been recommended and developed for university courses in Germany, Austria and Switzerland.

Full Product Details

Author:   Ludwig Martin
Publisher:   Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Imprint:   Springer Gabler
Edition:   1st ed. 2021
Weight:   0.485kg
ISBN:  

9783658332204

ISBN 10:   3658332204
Pages:   270
Publication Date:   02 July 2021
Audience:   College/higher education ,  Undergraduate
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand  
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Table of Contents

International business development in context - history, trends and realities.- Product development for international markets: Tools for excelling in frugal engineering.- Legal aspects of launching products internationally.- Ecosystem evaluations in business development.- Assessing international markets.- Political coverage for international ventures.- Project management standards.- Sourcing strategies and trends: Global versus local.- Establishing local business units.- B-to-B sales approaches.- Digital communication in B-to-B sales.- Corporate social responsibility in international supply chains.- Cross-cultural strategizing for successful customer relationship management.

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Author Information

Prof. Dr. Ludwig Martin is professor for International Management in Engineering at Pforzheim University (Germany) and serves on company management boards in Germany and South Africa. He has a broad international network in industry as well as in the scholarly world. The contributing authors are highly regarded subject experts, based in Germany and abroad.

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