Overview

Study of International Business is becoming an inevitable subject area as economies across the globe are integrating like never before. Markets are widening, at the same time international trade disputes in the area of intellectual properties. There is growing concern and expectations on the trading blocs created by various nations in stabilizing the international economies and markets. This present book contains 4 Units with 12 chapters on various elements of International Business. Chapter-1 cover international Business Environment, Chapter-2 covers Emerging Economies & Trade Blocs, Chapter- 3 International Marketing, Chapter-4 Entry Strategies and Selection, Chapter-5 Supply Chains, Chapter-6 Methods of Payments, Chapter-7 Bilateral and Multilateral Trade, Chapter- 8 WTO, Chapter-9 Patent Laws, Chapter-10 India's Foreign trade, Chapter-11 IMF & IBRD, Chapter-12 SAARC & BRIC. Possible questions are given at end of every chapter and additional insights at the end of every unit to provide recent trends. All these features will go a long way in helping students to gain the basic knowledge of International Business and perform well in the examinations successfully.

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