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9781138222564

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This book is very easy to read! New approach to an IB textbook. Starting with cases, each chapter makes students think before reading what are covered in each chapter. Full of real life cases. Especially cases that cover emerging market companies investing in developed countries will help students widen their views and see beyond what they already know. By introducing many cases upfront, students can easily grasp what are covered in each chapter. Review questions at the end give student opportunities to rethink what they have learned. A very student-focused textbook. Seung-Hyun Lee, The University of Texas at Dallas, USA Paik, Kwon, and Chen provide an impressive exploration of the main drivers of global business and their implications for international business practice. This book offers practical, actionable and relevant discussions of the most important aspects of international business, presented in an easy-to-use and understandable fashion. Jonathan Doh, Villanova University, USA, and co-author, International Management: Culture, Strategy and Behavior (9th edition, McGraw-Hill Irwin, 2015) Through the use of case studies, Paik, Kwon & Chen's book provides an important bridge between theory and practice, thus making it a useful resource to students and practitioners who are interested in understanding and managing in a global context. The book covers a comprehensive range of topics, including the institutional environment of international business as well as the management of different aspects of the value chain. Rosalie L. Tung, Simon Fraser University, Canada

Paik, Chen, and Kwon provide an impressive exploration of the main drivers of global business and their implications for international business practice. This book offers practical, actionable and relevant discussions of the most important aspects of international business, presented in an easy-to-use and understandable fashion. Jonathan Doh, Villanova University, USA, and co-author, International Management: Culture, Strategy and Behavior Through the use of case studies, Paik, Kwon, and Chen's book provides an important bridge between theory and practice, thus making it a useful resource to students and practitioners who are interested in understanding and managing in a global context. The book covers a comprehensive range of topics, including the institutional environment of international business as well as the management of different aspects of the value chain. Rosalie L. Tung, Simon Fraser University, Canada

Author Information

Yongsun Paik is Director of the Center for Asian Business and a Professor of International Business and Management at Loyola Marymount University, USA. He is the co-author, with Charles M. Vance, of Managing a Global Workforce, third edition, published by Routledge in 2014. Dong Chen is an Associate Professor of International Business and Strategy at Loyola Marymount University, USA, and Guest Researcher at the Institute for Global Industry of Tsinghua University, China. Jong-Wook Kwon is Professor and Director of the Cross-cultural Management Research Center at Kangwon National University, Korea.

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