Overview
This text is designed for a first course in international business, either as part of a general business and management degree, or for post-experience courses. Each chapter is self contained and can be used as class reading in preparation for a lecture. The case studies at the end of each chapter provide tutorial material and are accompanied by discussion questions. It is written in an accessible style which is intended to help students learn by means of practical examples and is an easy-to-use text for self-tuition.
Full Product Details
Author: Margaret Woods ,
Geert Hofstede
Publisher: Palgrave Macmillan
Imprint: Palgrave Macmillan
Edition: New edition
Weight: 0.596kg
ISBN: 9780333759783
ISBN 10: 0333759788
Pages: 304
Publication Date: 01 April 2000
Audience:
College/higher education
,
Undergraduate
,
Postgraduate, Research & Scholarly
Format: Hardback
Publisher's Status: Out of Print
Availability: Out of stock
Reviews
This text is a very good text for students wishing to understand the complex area of international business notably because all the major disciplines are discussed and explained in an easily accessible style. --Dawn Bolton, University of Central England Clear and easy to read, Woods will be useful for undergraduates specialising in International Business and for those who require an overall view of the subject area. --Dr David Williams, Southampton Business School, Southampton Institute
"""This text is a very good text for students wishing to understand the complex area of international business notably because all the major disciplines are discussed and explained in an easily accessible style."" --Dawn Bolton, University of Central England ""Clear and easy to read, Woods will be useful for undergraduates specialising in International Business and for those who require an overall view of the subject area."" --Dr David Williams, Southampton Business School, Southampton Institute"
This text is a very good text for students wishing to understand the complex area of international business notably because all the major disciplines are discussed and explained in an easily accessible style. --Dawn Bolton, University of Central England <br> Clear and easy to read, Woods will be useful for undergraduates specialising in International Business and for those who require an overall view of the subject area. --Dr David Williams, Southampton Business School, Southampton Institute<br>
Author Information
MARGARET WOODS is Senior Lecturer at Nottingham Business School, Nottingham Trent University. She has also worked in Europe and is a member of the MODEM II Research Group looking into the dynamics of international competition in Europe.
