Overview

KEY BENEFIT: International Business is an authoritative and engaging voice on conducting business in international markets. This text not only describes the ideas of international business but it also uses contemporary examples, scenarios, and cases to help readers effectively put theory into practice. This edition features updated author-written cases, including ten entirely new cases, and expanded coverage on emerging economies. KEY TOPICS: Globalization and International Business; The Cultural Environments Facing Business; The Political and Legal Environments Facing Business; The Economic Environments Facing Businesses; Globalization and Society; International Trade and Factor-Mobility Theory; Governmental Influence on Trade; Cross-National Cooperation and Agreements; Global Foreign-Exchange Markets; The Determination of Exchange Rates; Global Capital Markets; Globalization and Society; The Strategy of International Business; Country Evaluation and Selection; Export and Import Strategies; Direct Investment and Collaborative Strategies; The Organization of International Business; Marketing Globally; Global Manufacturing and Supply Chain Management; International Accounting and Finance Issues; International Human Resource Management MARKET: For any professional conducting business internationally.

Full Product Details

Author:   John Daniels ,  Lee Radebaugh ,  Daniel Sullivan
Publisher:   Pearson Education (US)
Imprint:   Pearson
Edition:   15th edition
Dimensions:   Width: 1.00cm , Height: 1.00cm , Length: 1.00cm
Weight:   1.810kg
ISBN:  

9780133457230

ISBN 10:   0133457230
Pages:   896
Publication Date:   03 January 2014
Audience:   College/higher education ,  Tertiary & Higher Education
Replaced By:   9780134642291
Format:   Hardback
Publisher's Status:   Active
Availability:   Available To Order  
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Table of Contents

Preface About the Authors I. Background for International Business 1. Globalization and International Business An Atlas II. Comparative Environmental Frameworks 2. The Cultural Environments Facing Business 3. The Political and Legal Environments Facing Business 4. The Economic Environments Facing Businesses III. Theories and Institutions: Trade and Investment 5. International Trade and Factor-Mobility Theory 6. Governmental Influence on Trade 7. Cross-National Cooperation and Agreements IV. World Financial Environment 8. Global Foreign-Exchange Markets 9. The Determination of Exchange Rates 10. Global Capital Markets V. Global Strategy, Structure, and Implementation 11. Globalization and Society 12. The Strategy of International Business 13. Country Evaluation and Selection 14. Export and Import 15. Direct Investment and Collaborative Strategies 16. The Organization of International Business VI. Managing International Operations 17. Marketing Globally 18. Global Manufacturing and Supply-Chain Management 19. International Accounting and Finance Issues 20. International Human Resource Management

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