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9781787692220

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This book describes mistakes made in international business, focusing on firms that are considered Third World Multinationals, those in resource-poor locations, with limited financial capital and technological capabilities. It concentrates on those in developing states of the Caribbean that have decided to do business in markets in developed countries in North America, Western Europe, and developed Asia. It describes blunders in marketing, finance, human resources, supply chain and production, and business-to-government relationships, along with lessons learned. Chapters discuss the literature on mistakes made by firms in the area of focus, specific blunders as reported by firms, and blunders made by other firms in the wider international business arena, ending with a chapter on lessons that can be learned by future managers who are aspiring to expand their business to markets in large developed countries. -- Annotation (c)2019 * (protoview.com) *

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Densil A. Williams is Professor of International Business and Pro Vice Chancellor, University Office of Planning, at the University of the West Indies (UWI). He is the author of three books, two of which won awards for best research publication at the UWI. He serves as chairman, deputy chairman, and director on boards in both the private and public sector in Jamaica and across the Caribbean region. His research interests focus on the international operations of firms from developing countries.

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