|
|
|||
|
||||
OverviewThis book deals with the activities of the Anglo-Dutch multinational during the war. Given the various threats faced by Unilever during the Nazi period, Ben Wubs argues that it was not self evident that the company would survive the war. Based on research into company sources which were hitherto unavailable, he shows the effect of the war on Unilever as well as the changing conditions in the European food, oil and fats and soap industries. Wubs makes an analysis of the company’s strategy, structure and performance in this period. Simultaneously, it explores the external conditions, which helped the company to survive the war. The author argues that Unilever survived World War II because the group had prepared itself legally well in advance. As a consequence, the company could easily be split in two autonomous parts. Unilever’s highly decentralized operating structure helped the company to survive the ambitious of the Nazi State. The deteriorating war conditions for Nazi Germany eventually worked to the advantage of the company. Besides, Unilever’s innovative attitude helped the company to adapt to completely new conditions of resource allocation. Full Product DetailsAuthor: Ben WubsPublisher: Taylor & Francis Ltd Imprint: Routledge Dimensions: Width: 15.60cm , Height: 1.40cm , Length: 23.40cm Weight: 0.385kg ISBN: 9781138864047ISBN 10: 1138864048 Pages: 272 Publication Date: 04 March 2015 Audience: College/higher education , Tertiary & Higher Education , Undergraduate Format: Paperback Publisher's Status: Active Availability: In Print This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsContents, Chapter 1: Introduction, Chapter 2: Unilever in the 1930s, Chapter 3: Univeler and Nazi Germany, Chapter 4: War Preparations, Chapter 5: Business as Unusual, 1939-1941, Chapter 6: A Reichs Commissioner for the Unilever Group, 1941-1945, Chapter 7: London's Calling, 1941-1945, Chapter 8: The Aftermath 1945-1950, Chapter 9: Conclusions, AppendixReviewsAuthor InformationBen Wubs is a Researcher at the Erasmus University and Utrecht University engaged in various projects related to Dutch multinationals, the Dutch business system, and the German hinterland. Tab Content 6Author Website:Countries AvailableAll regions |