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OverviewFull Product DetailsAuthor: Małgorzata Bartosik-Purgat (Dept. of Intnl Management, Poznań Univ. of Economics & Business, Poland) , Monika GuzekPublisher: Taylor & Francis Ltd Imprint: Routledge Weight: 0.650kg ISBN: 9781032633893ISBN 10: 1032633891 Pages: 264 Publication Date: 14 June 2024 Audience: College/higher education , Tertiary & Higher Education Format: Hardback Publisher's Status: Forthcoming Availability: Not yet available This item is yet to be released. You can pre-order this item and we will dispatch it to you upon its release. Table of ContentsReviewsAuthor InformationMałgorzata Bartosik-Purgat, Professor in the Department of International Management at Poznan University of Economics and Business, Poland. Her research addresses cultural aspects in international business, cross-cultural communication, cross-cultural consumer behaviour, consumer ethnocentrism, acceptance of innovations in the consumers` decisions, and the significance of new media in marketing and personal communication. Member of EIBA – European International Business Association, IAIR - International Academy for Intercultural Research, ABC - Association for Business Communication, SIETAR Poland - Society for Intercultural Education Training and Research, IT&FA - International Trade and Finance Association, AIB - Academy of International Business. Author and co-author of publications in (e.g.) International Journal of Emerging Markets, European Journal of International Management, Technology Analysis & Strategic Management, Entrepreneurial Business and Economics Review, Economics and Business Review. Monika Guzek, Assistant and Ph.D. Candidate in the Department of International Management at Poznan University of Economics and Business, Poland, her research encompasses diversity management, cultural aspects in international business and management, age diversity management, cross-cultural communication, cross-cultural consumer behavior, and organizational culture. She also holds the esteemed position of President of the Society for Intercultural Education, Training, and Research in Poland (Sietar Polska) and is a member of Sietar Europa and EIBA – European International Business Association. Tab Content 6Author Website:Countries AvailableAll regions |