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9780333759790

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'This text is a very good text for students wishing to understand the complex area of international business notably because all the major disciplines are discussed and explained in an easily accessible style. A major strength of this book is that it tries to integrate the disciplines through the provision and usage of realistic and up-to-date international examples/case studies which are easy for students to identify with and relate to.' - Dawn Bolton, University of Central England 'Clear and easy to read, Woods will be useful for undergraduates specializing in International Business and for those who require an overall view of the subject area.' - Dr David Williams, Southampton Business School, Southampton Institute

'This text is a very good text for students wishing to understand the complex area of international business notably because all the major disciplines are discussed and explained in an easily accessible style. A major strength of this book is that it tries to integrate the disciplines through the provision and usage of realistic and up-to-date international examples/case studies which are easy for students to identify with and relate to.' - Dawn Bolton, University of Central England 'Clear and easy to read, Woods will be useful for undergraduates specializing in International Business and for those who require an overall view of the subject area.' - Dr David Williams, Southampton Business School, Southampton Institute

Author Information

MARGARET WOODS is Senior Lecturer at Nottingham Business School, Nottingham Trent University. She has also worked in Europe and is a member of the MODEM II Research Group looking into the dynamics of international competition in Europe.

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