Overview

For introductory courses in International Business. Lively, topical, and accessible, this text is written in a style that allows all students to grasp difficult conceptual material. The inclusion of numerous fun examples motivates students to read on and learn. A great deal of assignment material [ranging from basic to challenging] gives instructors flexibility in adjusting the level of difficulty for their students. International Business: The Challenges of Globalization is the fastest growing international business book available today. It presents international business in a comprehensive, yet concise framework. Recent, real-world examples and engaging feature boxes really do bring the concepts of international business to life for students. Feedback tells us that the reason this book is so popular is that it offers a fresh approach to international business that responds to the requests and needs of both instructors and students. A main goal of this third edition is to continue the progress made in the previous two - delivering the most readable, current, and concise international business textbook on the market.

Full Product Details

Author:   John J. Wild ,  Kenneth L. Wild ,  Jerry C.Y. Han
Publisher:   Pearson Education (US)
Imprint:   Pearson
Edition:   3rd edition
Dimensions:   Width: 1.00cm , Height: 1.00cm , Length: 28.60cm
Weight:   1.040kg
ISBN:  

9780131432758

ISBN 10:   0131432753
Pages:   528
Publication Date:   28 January 2005
Audience:   Professional and scholarly ,  Professional & Vocational
Replaced By:   9780131747432
Format:   Paperback
Publisher's Status:   Out of Print
Availability:   Out of stock  

Table of Contents

I. GLOBAL BUSINESS ENVIRONMENT. 1. Globalization. II. NATIONAL BUSINESS ENVIRONMENTS. 2. Cross-Cultural Business. 3. Politics and Law in Business. 4. Economic Systems and Development. III. INTERNATIONAL TRADE AND INVESTMENT. 5. International Trade. 6. Business-Government Trade Relations. 7. Foreign Direct Investment. 8. Regional Economic Integration. IV. THE INTERNATIONAL FINANCIAL SYSTEM. 9. International Financial Markets. 10. International Monetary System. V. INTERNATIONAL BUSINESS MANAGEMENT. 11. International Strategy and Organization. 12. Analyzing International Opportunities. 13. Selecting and Managing Entry Modes. 14. Developing and Marketing Products. 15. Managing International Operations. 16. Hiring and Managing Employees. Notes, Sources, and Credits. Glossary. Name/Company Index. Subject Index.

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