Internal Marketing: Your Company's Next Stage of Growth

Author:   William Winston ,  Dennis J Cahill
Publisher:   Taylor & Francis Ltd
ISBN:  

9781138972988


Pages:   176
Publication Date:   04 August 2016
Format:   Paperback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Internal Marketing: Your Company's Next Stage of Growth


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Author:   William Winston ,  Dennis J Cahill
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.453kg
ISBN:  

9781138972988


ISBN 10:   1138972983
Pages:   176
Publication Date:   04 August 2016
Audience:   College/higher education ,  General/trade ,  Tertiary & Higher Education ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Contents Preface Chapter 1: Definitions and Necessities Chapter 2: What Do We Market? Chapter 3: To Whom Do We Market Internally? Chapter 4: How Do We Market? Chapter 5: Innovation? Chapter 6: What Have We Gained? Appendix 1: Addresses of Institutions Mentioned Appendix 2: Marketing Typologies References Index

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William Winston

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