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OverviewFull Product DetailsAuthor: William Winston , Dennis J CahillPublisher: Taylor & Francis Ltd Imprint: Routledge Weight: 0.453kg ISBN: 9781138972988ISBN 10: 1138972983 Pages: 176 Publication Date: 04 August 2016 Audience: College/higher education , General/trade , Tertiary & Higher Education , General Format: Paperback Publisher's Status: Active Availability: In Print ![]() This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsContents Preface Chapter 1: Definitions and Necessities Chapter 2: What Do We Market? Chapter 3: To Whom Do We Market Internally? Chapter 4: How Do We Market? Chapter 5: Innovation? Chapter 6: What Have We Gained? Appendix 1: Addresses of Institutions Mentioned Appendix 2: Marketing Typologies References IndexReviewsAuthor InformationWilliam Winston Tab Content 6Author Website:Countries AvailableAll regions |