Internal Marketing: Another Approach to Marketing for Growth
Author:   Tatsuya Kimura (Waseda University, Japan)
Publisher:   Taylor & Francis Ltd
ISBN:  

9780367350659


Pages:   230
Publication Date:   05 June 2019
Format:   Paperback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Internal Marketing: Another Approach to Marketing for Growth


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Author:   Tatsuya Kimura (Waseda University, Japan)
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.450kg
ISBN:  

9780367350659


ISBN 10:   0367350653
Pages:   230
Publication Date:   05 June 2019
Audience:   College/higher education ,  Tertiary & Higher Education ,  Undergraduate
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Introduction 1 Purpose and structure of this book 2 The basic concept of internal marketing 3 Internal marketing and R&D 4 Empirical investigation on the integration of marketing and R&D 5 Internal marketing and sales 6 Internal marketing and human resource management 7 Internal marketing of services 8 Major issues and practical proposals 9 Summary and topics for future research

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Tatsuya Kimura is Professor at the Graduate School of Business and Finance, Waseda University, Japan.

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