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9781032056807

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"This is a welcome review of recent research and current thinking related to internal communication in organisations. Experience through the COVID pandemic has re-emphasised the importance of good, well thought through and managed internal communication and this new book will make a valuable contribution to this developing area of management practice"". — Dr. Jon White, Visiting Professor, Henley Business School, University of Reading, UK Internal communication is more important than ever for all kinds of organizations. This timely book provides a comprehensive overview. It is an essential reading for leaders in human resources, communications, and general management. — Ansgar Zerfass, Professor and Chair for Strategic Communication, Leipzig University, Germany This book fills a key vacuum in the body of knowledge on the vital, albeit ignored, topic of internal communication. The authors are to be commended for conceptualizing a holistic approach to the concept while also presenting information of value both to academics and practitioners. — Dr. Krishnamurthy Sriramesh, PhD, Professor of Public Relations, University of Colorado, Boulder, USA"

This is a welcome review of recent research and current thinking related to internal communication in organisations. Experience through the COVID pandemic has re-emphasised the importance of good, well thought through and managed internal communication and this new book will make a valuable contribution to this developing area of management practice . - Dr. Jon White, Visiting Professor, Henley Business School, University of Reading, UK Internal communication is more important than ever for all kinds of organizations. This timely book provides a comprehensive overview. It is an essential reading for leaders in human resources, communications, and general management. - Ansgar Zerfass, Professor and Chair for Strategic Communication, Leipzig University, Germany This book fills a key vacuum in the body of knowledge on the vital, albeit ignored, topic of internal communication. The authors are to be commended for conceptualizing a holistic approach to the concept while also presenting information of value both to academics and practitioners. - Dr. Krishnamurthy Sriramesh, PhD, Professor of Public Relations, University of Colorado, Boulder, USA

Author Information

Ana Tkalac Verčič is a professor at the Faculty of Economics & Business at the University of Zagreb. Her research includes various communication topics, mostly in internal communication. She has published more than 100 papers and chapters and has authored and edited numerous books in public relations and marketing. Dejan Verčič is a professor and Head of the Centre for Marketing and Public Relations at the Faculty of Social Sciences, University of Ljubljana, and Partner and Knowledge Director at Herman & partnerji d.o.o., Slovenia. His research interests are globalization, mediatization, reflective and strategic communication, and future studies. Anja Špoljarić is a research assistant at the Faculty of Economics and Business, University of Zagreb. She is currently pursuing a PhD. Her doctoral thesis will explore the relationship between internal communication and employer brands. Her research and published articles deal with communication, specifically internal communication and employer branding.

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