Intercultural Service Encounters: Cross-cultural Interactions and Service Quality
Author:   Piyush Sharma
Publisher:   Birkhauser Verlag AG
Edition:   2019 ed.
ISBN:  

9783319919409


Pages:   101
Publication Date:   05 July 2018
Format:   Hardback
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

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Intercultural Service Encounters: Cross-cultural Interactions and Service Quality


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Author:   Piyush Sharma
Publisher:   Birkhauser Verlag AG
Imprint:   Birkhauser Verlag AG
Edition:   2019 ed.
Weight:   0.454kg
ISBN:  

9783319919409


ISBN 10:   3319919407
Pages:   101
Publication Date:   05 July 2018
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

1. Introduction.- 2. Literature Review and Theoretical Background.- 3. Intercultural Service Encounters.- 4. Research Directions and Implications.

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Author Information

Piyush Sharma is Professor of marketing at Curtin University, Australia. With over 30 years of experience in industry and academia, his research covers services and international marketing, cross-cultural consumer behaviour, self-regulation, marketing strategy and marketing-finance interface. Piyush serves in editorial roles for many major international marketing journals.

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