Overview

This book serves as a guide for companies to explore the path from traditional media to the new world of interactive broadband media. The key challenge is to base indispensable future investments on reliable business models. This book offers a comprehensive set of concepts and strategies for the interactive broadband realm, grounded in attractive service offerings and customer preferences. The authors explain and analyze the interaction of broadband technologies, its processes and the end customers' point of view. At the same time they provide current examples of successful long-term business models. By applying Accenture's tried and tested Get Audience / Sell Audience concept, companies can assess their position in the interactive broadband value chain and optimize their strategies accordingly.

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9783528157814

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Das Buch bietet eine fundierte Analyse des Markts der Breitbandmedien. Kress-Report 38/01

Author Information

Dr. Nikolaus Mohr is a Senior Manager for strategic consultancy with the management and technology services company Accenture. Gerhard P. Thomas is Managing Partner for Media & Entertainment and business transformational engagements at Accenture.

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