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OverviewAn understanding of intellectual property is an essential component of management and business strategy in many industries. It can be used to generate value and create competitive advantage and goes hand-in-hand with the study of technology innovation and international business. However, the literature on intellectual property has been dominated by writers with backgrounds in legal science and economics. This book advocates an interdisciplinary view on intellectual property management for business and management students and professionals. It provides an outline of the field in terms that are tailored to management scholarship and with an emphasis on business decision making. It is intended for business school students of intellectual property management, innovation, strategic management and industry studies, as well as professionals in need of an accessible and business-minded approach to intellectual property management. Full Product DetailsAuthor: Irina HeimPublisher: Springer International Publishing AG Imprint: Palgrave Macmillan Edition: 1st ed. 2023 Weight: 0.308kg ISBN: 9783031267420ISBN 10: 3031267427 Pages: 112 Publication Date: 29 March 2023 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: Manufactured on demand  We will order this item for you from a manufactured on demand supplier. Table of ContentsIntroduction Chapter 1. The intellectual property landscapes What is Intellectual Property Management The main types of IP rights The historical context of IP law The social and cultural impact of IP International influences of IP The UK IP landscape and IPR-related implications of Brexit Chapter 2. The creation of IP Innovation and Intellectual Property Open vs traditional innovation Innovations in large-scale companies Innovations in small- and medium-sized firms Chapter 3. The protection of IP Why does IP need protection? The degree of protection for diverse types of IPR IP and common law in the UK Strengthening international protection of IPRs IP protection in the digital economy Chapter 4. The exploitation of IP How companies exploit IPRs Licencing principles Specific types of licencing: trademark licencing, franchising and merchandising IPR use in sport Chapter 5. The evaluation of IP and first steps in strategy formulation The value of IP assets IP and market structure First steps in strategy formulation Chapter 6. Building an IP strategy IP and revenue streams IP and the cost structure IP funding opportunities Building an IP strategy Chapter 7. Resourcing in IP context IP management – typical contributions Building competitive advantage Shaping industry structure ConclusionReviewsAuthor InformationIrina Heim is a Lecturer at Henley Business School, University of Reading where she teaches business and management disciplines, including Intellectual Property Management. She also taught a number of economic disciplines at the Department of Economics, University College London. Irina has published articles in academic journals, as well as an edited book and several book chapters. Her research interests include strategic management, organisational change, innovation and industrial strategy implications for companies. Tab Content 6Author Website:Countries AvailableAll regions |
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