Overview

Launching the CREAT&VALUE series, this indispensable work delves into intellectual property in the contemporary digital landscape, offering a practical and strategic guide for those who wish to protect, enhance, and expand their creations in the global market. More than just informing, ""Intellectual Property in the Digital Era"" inspires the responsible use of IP as a tool for transformation, innovation, and progress. With a clear and accessible approach, the book is designed for a diverse audience: Writers and Authors: creators of books, scripts, and textual content. Entrepreneurs and Startups: professionals developing products, brands, and innovative technologies. Artists and Digital Creators: designers, photographers, musicians, and audiovisual producers. Software Developers: creators of apps, algorithms, and technological solutions. Academics and Researchers: professors, scientists, and students producing technical and scientific knowledge. Creative Economy Professionals: advertisers, game designers, and cultural or audiovisual producers. Technology and Industry Companies: organizations focused on innovation, patents, and branding. IP Consultants and Managers: specialists in intellectual property portfolio management, contracts, and licensing. Lawyers and Legal Professionals: interested in practical and technical applications of IP. Small Businesses and Freelancers: seeking to protect their brands, creations, and market differentiators. Each chapter blends theory and practice, presenting real-life examples, modern tools, and strategic insights that turn knowledge into action. From copyright protection to patent management, covering trademarks, licensing, and combating digital piracy, this book provides a comprehensive and up-to-date approach to intellectual property in a digitized and interconnected world. The CREAT&VALUE series introduces a new vision of intellectual property, empowering individuals and organizations to unlock their full potential and tackle future challenges with confidence and integrity. Get your copy today and be part of this transformation!

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