Overview

Intellectual Property Branding in the Developing World identifies success stories in the areas of intellectual property (IP) and branding for non-technological innovation in the developing world. The author examines the relationship between IP, branding and innovation to demonstrate that innovation, in general, and non-technological innovation, in particular, must go hand in hand with branding. Branding of non-technological innovations should be a good strategic tool to be used by countries in the developing world mainly in the areas where they have competitive advantages. This book will assist scholars and academics dealing with innovation, branding, and IP issues, providing context and guidance to policymakers from the developing world. It is also relevant to researchers and students in the fields of intellectual property law, commercial law, international law, management, and innovation.

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9781032241173

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Tshimanga Kongolo has been with the World Intellectual Property Organization (WIPO) Academy for almost 18 years. Prior to joining WIPO, he taught IP at Osaka University, Osaka, Japan. He also spent seven months as a Research Fellow (while being with Osaka University) at Max Planck Institute for Foreign and International Patent, Copyright and Competition Law, Munich, Germany, in 2000. His key areas of expertise involve international IP law; branding and innovation; African IP systems; and global IP challenges, including traditional knowledge and IP and public health. He has widely published books and articles on those areas in peer-reviewed top international IP journals (see Google Scholar).

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