Overview

Arguing that consumers and manufacturers share the responsibility for a cleaner and healthier environment, this eloquent and timely discussion urges the former to balance the market toward designs, ingredients, and technologies that reflect their ecological sensibilities, while exhorting the latter to modify their industrial processes on the basis of their environmental impacts. Such steps would foment a radical transparency where products are concerned and make all of the parties in the global marketplace active players in determining the course of the planet and societal well-being. Manteniendo que los consumidores y los fabricantes comparten la responsabilidad para un medioambiente más limpio y sano, esta discusión elocuente y de gran actualidad urge a los primeros a balancear el mercado hacia diseños, ingredientes y tecnologías que reflejan sus sensibilidades ecológicas, mientras que exhorta a los últimos a modificar sus procesos industriales tomando en cuenta sus consecuencias ambientales. Tales pasos fomentarían una transparencia radical de productos y convertirían a todos los grupos en el mercado global jugadores activos en determinar el curso del planeta y el bienestar social.

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Daniel Goleman is an internationally known psychologist and the author of several books, including Emotional Intelligence, which has been translated into more than 30 languages, and Social Intelligence: The New Science of Human Relationships. He lives in Hartford, Connecticut.

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