Overview

In an era marked by climate change, resource scarcity, and growing social responsibility, integrating sustainability into business strategies is essential. AI transforms how entrepreneurs identify opportunities, optimize operations, and deliver value. The convergence of sustainability principles with AI-driven entrepreneurial strategies presents a path toward building resilient and ethical ventures. AI enhances sustainable practices by enabling smarter resource management, predictive analytics, and automated decision-making that aligns with environmental and social goals. When entrepreneurs harness AI with a sustainability mindset, they can innovate responsibly, minimize environmental impact, and create long-term value for both business and society. Further exploration of sustainability and AI-powered entrepreneurship collaboration may drive meaningful innovation and foster a more equitable, sustainable global economy. Integrating Sustainability Principles With AI-Driven Entrepreneurial Strategies explores sustainable business practices, AI for sustainability, and entrepreneurship empowerment strategies. It provides a solid understanding of sustainability in modern business, offers actionable strategies for integrating it into practice, showcases AI s role in advancing sustainability, and inspires impactful ventures. This book covers topics such as ethics and law, advertising, and women in business, and is a useful resource for business owners, entrepreneurs, computer engineers, academicians, researchers, and environmental scientists.

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9798337311074

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Dr. Naser is a globally recognised authority in Artificial Intelligence (AI) and corporate governance, with over 25 years of experience dedicated to advancing knowledge through impactful research, thought leadership, and collaborative initiatives. His extensive body of work includes numerous peer-reviewed publications addressing the governance and ethical dimensions of AI, focusing on critical issues such as bias, accountability, and transparency. His expertise has earned him leadership roles in national and international research projects, contributing to interdisciplinary advancements and the practical application of AI in corporate decision-making Liliane Segura, PhD in Finance within the field of Administration from Mackenzie Presbyterian University, Master's degree in Strategy from FEA-USP. Bachelor's degree in Accounting from FEA-USP. Post-doctorate in Administration from the University of Salamanca (Spain), Specialization from CSU - Fresno in Entrepreneurship Business Plan at California State University, Fresno, United States. Certified by IACAFM (International Association of Certified Accountants and Financial Managers) in IFRS. Currently serving as the Coordinator of the Undergraduate Accounting Program at Mackenzie Presbyterian University. Works as a professor and researcher at Mackenzie Presbyterian University in undergraduate, graduate, and doctoral programs (PPG-CFE). Additionally, teaches various MBAs and in-company courses. Actively participates in national and international projects funded by CAPES and international funding agencies. Director partner at Open-book Accounting and Financial Advisory. Consultant and partner at L&L Segura in the financial and accounting area. Possesses extensive experience in the financial and accounting sectors of retail companies. Research interests include Corporate Governance, Corporate Social Responsibility, Corporate Finance, and Corporate Accounting.

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