Overview

Adaptability and sustainability are key factors in the success of any business in modern society. Developing unique and innovative processes in organizational environments provides room for new business opportunities. Integrating Art and Creativity into Business Practice is a key reference source for the latest scholarly research on the tools, techniques, and methods pivotal to the management of arts and creativity-based assets in contemporary organizations. Highlighting relevant perspectives across a myriad of topics, such as organizational culture, value creation, and crowdsourcing, this book is ideally designed for managers, professionals, academics, practitioners, and graduate students interested in emerging processes for entrepreneurship and business performance.

Full Product Details

Author:   Giovanni Schiuma ,  Antonio Lerro
Publisher:   IGI Global
Imprint:   IGI Global
Dimensions:   Width: 15.20cm , Height: 1.80cm , Length: 22.90cm
Weight:   0.720kg
ISBN:  

9781522520504

ISBN 10:   1522520503
Pages:   206
Publication Date:   30 December 2016
Audience:   College/higher education ,  Professional and scholarly ,  Undergraduate ,  Postgraduate, Research & Scholarly
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Giovanni Schiuma, University of Basilicata, Italy & University of the Arts London, UK. Antonio Lerro, University of Basilicata, Italy.

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