Overview
Integrated Business Innovation shows how organizations can move beyond the buzz of artificial intelligence, particularly generative AI, and apply it thoughtfully to solve real-world business problems. While tools like ChatGPT and other large language models offer accessible and intuitive power, many companies struggle to extract lasting value because they fail to clearly define the problems they are trying to solve. This book addresses that gap by integrating the principles of design thinking with AI and other fourth industrial age technology capabilities, offering a structured approach to identifying business challenges and developing innovative, customer-centered solutions. Across 12 chapters, the book blends foundational insights with applications across industries such as healthcare, manufacturing, retail, government, and education. With a wide array of illustrative mini cases woven throughout the book including five expanded case studies in Part III, readers will learn how to recognize strategic opportunities, navigate implementation challenges, and unlock measurable business impact using AI. This book is a vital new resource for undergraduates, postgraduates, and professionals on executive education courses and will also appeal to leaders, practitioners, and consultants, equipping readers with the mindset and methods needed to innovate with purpose in an era of intelligent systems.
Full Product Details
Author: Vijay Pandiarajan
Publisher: Taylor & Francis Ltd
Imprint: Routledge
Weight: 0.810kg
ISBN: 9781032962481
ISBN 10: 1032962488
Pages: 330
Publication Date: 12 December 2025
Audience:
Professional and scholarly
,
Professional and scholarly
,
Professional & Vocational
,
Professional & Vocational
Format: Hardback
Publisher's Status: Active
Availability: Manufactured on demand
We will order this item for you from a manufactured on demand supplier.
Reviews
“Combines strategic clarity with design depth. It equips leaders to innovate not just fast, but smart with empathy, technology, and evidence.” Dr. Feng Zhu, Professor, Technology and Operations Management, Harvard Business School “An Invention can be an Innovation if it creates recognizable Value. Likewise, a key engine of Value creation is Innovation. With his book Strategic Integrated Innovation, Vijay lays out a methodology for Innovation for everyone.” Marty Curran, Retired Innovation Officer, Corning Incorporated “There are plenty of books on AI, but few others if any that put that technology in the broader context of tech-enabled innovation, and that focus primarily on AI's transformational impact on key industries. Those foci make Pandiarajan’s book uniquely valuable.” Dr. Thomas H. Davenport, Distinguished Professor, Babson College; Research Fellow, MIT Initiative on the Digital Economy, Author of All In on AI, The AI Advantage, and Working with AI ""Bringing clarity to the buzz around AI, this book connects emerging technologies with human-centered design. It guides innovators across sectors to identify problems worth solving—and solve them with lasting business impact."" Kathy Fish, Recently Retired Chief Research, Development and Innovation Officer, Procter & Gamble
Author Information
Vijay Pandiarajan, PhD, is a faculty member of the Technology and Operations Department at the Ross School of Business, University of Michigan, Ann Arbor, USA. He focuses on teaching and researching innovation and technology. Before joining the Ross School faculty, he held leadership positions at various global companies, including Andersen Consulting, Accenture, Verizon, and Whirlpool Corporation. His educational highlights include a Sloan Fellows MBA degree from the Massachusetts Institute of Technology (MIT) Sloan School of Management, Cambridge, USA, with a focus on technology and innovation; a PhD in industrial engineering from the West Virginia University, Morgantown, USA; an MBA from the Joseph M. Katz Graduate School of Business, University of Pittsburgh, USA; a master’s degree in aircraft production engineering from the Indian Institute of Technology, Madras, India; and a bachelor’s degree with honors in mechanical engineering from the University of Madras, India. He built Jaguar fighter planes at Hindustan Aeronautics Ltd., collaborating with British Aerospace, Safran (previously Turbomeca), and Rolls-Royce before pursuing his doctoral studies.
