Overview

Intangible Asset Valuation: A Comprehensive Guide to Valuing Brands, IP, Technology, and Human Capital is the authoritative, hands-on resource for finance professionals, investors, and entrepreneurs navigating the complexities of modern valuation. Part of the ""Valuation in Practice Series"" by Ascent Partners, this volume bridges rigorous theory with practical tools and real-world case studies-empowering you to value the assets that drive today's economy. Inside, you'll discover: Step-by-step frameworks for valuing intellectual property, technology, brands, customer relationships, and workforce assets In-depth coverage of cost, market, and income-based approaches-including advanced methods like Relief-from-Royalty and Multi-Period Excess Earnings Method (MPEEM) Industry-specific guidance for sectors such as SaaS, biotech, consumer goods, media, and more Practical tools: Excel templates, Python scripts, IFRS/GAAP disclosure checklists, and best-practice frameworks Guidance on regulatory, legal, and international issues-transfer pricing, tax planning, and purchase price allocation Common pitfalls, best practices, and ethical considerations for valuation professionals Whether you're valuing a pre-revenue startup, a high-growth SaaS business, or a cross-border acquisition, this book delivers the frameworks, checklists, and insights you need to make informed, defensible decisions. Written by the expert team at Ascent Partners, ""Valuation in Practice"" is your trusted companion for mastering valuation-across industries, geographies, and stages of growth.

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