Overview

Instant Creativity is a collection of tried and tested techniques to encourage individuals and groups make the most of their creativity. It offers over seventy quick and simple exercises to help find fresh ideas and solutions to problems. It is designed for combating a lack of inspiration, for brainstorming ideas for new projects, creating a better understanding of an ongoing problem or for seeking a general direction. The range of ideas will help tap into the creative energies of any individual or an uninspired team. They are particularly useful for marketers, advertising professionals and product designers.

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Reviews

provides an easy-to-use 'action kit' complete with exercises that will help readers to make the most of their creativity and that of others. charity times sets out various techniques to make the routine nine-to-fiver start thinking more creatively ... a good resource to dip into . professional manager recommended, even if you simply want to increase the creative thinking that goes into your business. bracknell news instant creativity sets out various techniques to make the routine nine-to-fiver start thinking more creatively. ... a good resource to dip into. professional manager simple, proven techniques free up natural creativity and find fresh ideas and solutions. dig into as a resource to help at any stage of the problem-solving process. a useful book for students and managers alike. business executive provides an easy-to-use 'action kit' complete with exercises that will help readers to make the most of their creativity and that of others. charity times sets out various techniques to make the routine nine-to-fiver start thinking more creatively ... a good resource to dip into . professional manager recommended, even if you simply want to increase the creative thinking that goes into your business. bracknell news i found this book cleverly constructed and full of wonderfully straightforward, practical tips for breathing some innovation back into a business... in fact, it is innovative in its simplicity! journal of administrative management easy to use. recommended, even if you simply want to increase the creative thinking that goes into your business. reading chronicle

Provides an easy-to-use 'action kit' complete with exercises that will help readers to make the most of their creativity and that of others. Charity Times Sets out various techniques to make the routine nine-to-fiver start thinking more creatively ... a good resource to dip into . Professional Manager Recommended, even if you simply want to increase the creative thinking that goes into your business. Bracknell News Instant Creativity sets out various techniques to make the routine nine-to-fiver start thinking more creatively. ... a good resource to dip into. Professional Manager Simple, proven techniques free up natural creativity and find fresh ideas and solutions. Dig into as a resource to help at any stage of the problem-solving process. A useful book for students and managers alike. Business Executive Provides an easy-to-use 'action kit' complete with exercises that will help readers to make the most of their creativity and that of others. Charity Times Sets out various techniques to make the routine nine-to-fiver start thinking more creatively ... a good resource to dip into . Professional Manager Recommended, even if you simply want to increase the creative thinking that goes into your business. Bracknell News I found this book cleverly constructed and full of wonderfully straightforward, practical tips for breathing some innovation back into a business... in fact, it is innovative in its simplicity! Journal of Administrative Management Easy to use. Recommended, even if you simply want to increase the creative thinking that goes into your business. Reading Chronicle

Author Information

Brian Clegg is Director of Creativity Unleashed Ltd training in business creativity, customer service and personal/team development. He is a Fellow of Royal Society of Arts and has Masters degrees from Cambridge and Lancaster Universities. He has contributed to a wide range of magazines (eg. Professional Manager, Good Housekeeping, Computer Weekly, BBC History) and has written over 20 books, translated into 10 languages. They have previously co-authored Business Creativity, Imagination Engineering, DisOrganization, Instant Teamwork and Crash Course in Creativity. Paul Birch is Director of VisionJuice, a creativity and organisational change consultancy. During an 18 year career at BA he took a billion pounds out of the cost base as Head of Business Planning; and as the company's first Corporate Jester, he challenged the set thinking that permeates most modern organisations. He is a visiting lecturer at Henley Management College and Oxford University and has written nine books on creative thinking, organisational change, teamwork and leadership.

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