Overview

Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product. The essential guide to marketing and building your business on Instagram - today’s hottest social media platform While other social sites are declining in popularity, Instagram is hotter than ever—and shows no signs of cooling off any time soon. But it’s not just users that are flocking to the site, marketers love it too. With more features and marketing capabilities than ever, Instagram is a channel that smart marketers can’t afford to avoid. Filled with proven strategies from leading Instagram experts this updated edition of Instagram Power walks you through the steps of setting up your account, actionable monetization methods you can use, and how to integrate the social media platform into your complete marketing approach. With 15 new chapter subsections and revisions throughout, the book shows you how to leverage all the new features, including Insights, IGTV, Shop-able Posts, Stories, and Instagram Ads.   You’ll discover how to: Leverage Instagram to build and strengthen your business or personal brand Design an effective marketing plan for the platform Sell directly on Instagram with Shop-able posts Avoid common pitfalls, and much more If you’re serious about marketing, you need to tap into the power of the world's most popular photo-sharing platform.This guide offers a road map to achieving Instagram marketing success. 

Full Product Details

Author:   Jason Miles
Publisher:   McGraw-Hill Education
Imprint:   McGraw-Hill Education
Edition:   2nd edition
Weight:   0.338kg
ISBN:  

9781260453300

ISBN 10:   1260453308
Pages:   288
Publication Date:   10 March 2019
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order  
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Table of Contents

Acknowledgments                                                                                                                             Introduction Part I: P=Prep for success Step 1: Join Instagram and Get Your Business Profile Step 2: Mastering Basic Functionality Step 3: Mastering Instagram Stories and IGTV                                                           Step 4: Master Hashtags                                                       Step 5: A Side Step For NonProfits, Local Marketers, and Service Providers                                                                                                  Part II: O=Organize your message Step 6: Create Your Content Blueprint                                                                        Step 7: Use The Daily Actions Checklist To Gather Your Tribe                               Step 8: Building Your Instagram Support Team                                                        Part III: W=WOW THEM WITH EFFECTIVE MARKETING Step 9: Master Copywriting Secrets For Instagram   Step 10: Use Triggers Of Engagement                                                                                    Step 11: Run Contests and Use Freebies Regularly                                                                   Step 12: Selling Directly On Instagram                                                                     Step 13: Use Multistep Campaigns and User Generated Content      Part IV: E=Expand With Advertising and Influencers Step 14: Start Advertising On Instagram                                                                               Step 15: Scale Up Your Advertising With Agency Help                                          Step 16: Start Working With Influencers                                                                                                                                                                                                              Step 17: Become An Influencer                                                                                  Part V: R=Refine& Optimize Step 18: Use Tools To Expand                                                                                     Step 19: Get Coaching and Ongoing Training                                                             Conclusion                                                                                                                                         Index

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Author Information

Jason Miles has been voted Udemy's most popular e-commerce instructor for the last two years and teaches Online Marketing at Northwest University. He regularly speaks at conferences and on podcasts on the topics of e-commerce and social strategy.

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