Overview

Instagram has emerged as the most popular site for images over the last few years. What started originally as a small forum for a few thousand people who posted fascinating content about their lives, has developed over time into a site of over 800 million users (April 2019). Owing in particular to the acquisition of Instagram by Facebook, more and more actors, writers, coaches and companies became aware of this site. Instagram provides brand new marketing opportunities. The viral network is perfect for growing the worldwide web presence, rising the visibility and awareness of the brand name. Meanwhile, every successful online marketing campaign is a part of an Instagram page. If it's fashion bloggers, family companies, YouTubers, local shops or sites: Instagram is used in many ways and offers the perfect opportunity to connect and win over the audience. The platform is especially common in areas such as diet, wellness and fashion, but any organization will obtain more attention irrespective of the field of operation. Instagram fundamentally differs from social networks such as Facebook and Twitter. The app is mostly used to establish user proximity, and is thus much more secure than other social media networks. This is mirrored in the interactions as well. A new research reveals that one can reach more than 50 times more engagement with Instagram followers than on Twitter. Gradually one establishes one's own loyal group. Instagram's success keeps rising and you can take advantage of the site itself. You've chosen to purchase this eBook because you've noticed Instagram's great possibilities and now want to get active on the site to attract new customers, improve your brand identity or enhance your group and grow. To be popular in Instagram, only posting photos from time to time and somehow getting users to follow your Instagram account is simply not enough. Instead, to achieve the desired results a creative and careful approach will stand behind the ads. The goal is to share high-quality, long-term value content and to connect with the users in the right way. Enormous and highly engaged audience makes Instagram incredibly attractive to companies as they need this ideal medium to communicate with current and prospective clients. No wonder that Instagram, apart from its key picture sharing feature, is becoming a marketing and sales tool with the aid of countless third party services. You don't even need anything but your phone and the device itself to start selling, though. It might be a surprise to some of you, but thousands of new items were uploaded for sale to Instagram while you were reading this introduction. The secret behind the phenomenal success of Instagram with individual users and businesses lies in the sheer simplicity of using this app and its viral aspect. Anyone with a smartphone and Internet access will cash in on the ever-growing reach of the app in a short period of time and with limited financial investment. You just need to have a solid plan in place and that's exactly what this book is all about-helping you get a deeper understanding of Instagram and its audience to figure out a perfect marketing strategy. Instagram (also known informally as IG or Insta) is an American photo and video-sharing social networking service owned by Facebook, Inc. It was created by Kevin Systrom and Mike Krieger, and launched in October 2010 exclusively on iOS. A version for Android devices was released a year and half later, in April 2012, followed by a feature-limited website interface in November 2012, a Fire OS app on June 15, 2014 and an app for Windows 10 tablets and computers in October 2016. The app allows users to upload photos and videos to the service, which can be edited with various filters, and organized with tags and location information..

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