Inspired by Data: AI's Transformative Role in Corporate Communication
Author:   Giuseppe Mayer
Publisher:   Bocconi University Press
ISBN:  

9791281627130


Pages:   260
Publication Date:   31 May 2024
Format:   Paperback
Availability:   Available To Order   Availability explained
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Inspired by Data: AI's Transformative Role in Corporate Communication


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Author:   Giuseppe Mayer
Publisher:   Bocconi University Press
Imprint:   Bocconi University Press
Weight:   0.272kg
ISBN:  

9791281627130


Pages:   260
Publication Date:   31 May 2024
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

Table of Contents

Introduction 1. Generative AI and value creation for the company 2. AI for process management, internal communication, and HR 3. Impact of AI on the world of information 4. Stakeholder and reputation management through AI 5. AI and applications for marketing 6. AI, social media, platforms and content creators 7. Augmented events: ideation, management, and production through AI 8. Data ownership and privacy 9. Transparency, ethics, and responsibility 10. Evolutionary trends, risks, and opportunities The AI behind this book

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Author Information

Giuseppe Mayer has over twenty-five years of experience at the helm of the main Italian and international communication groups, including Grey/Wpp, Saatchi & Saatchi/Publicis, Isobar/Dentsu and Armando Testa Group, with a solid track record in both business development and talent development. In 2016 he created Antifragile, a digital strategy consultancy firm focused on executive training and investments in companies working on technologies for digital transformation.

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