Overview

In recent years, the digital landscape has dramatically transformed the way consumers interact with products, services, and brands. As technology continues to evolve, so too do the behaviors, motivations, and perceptions of consumers in the digital realm. The advent of e-commerce, social media platforms, and mobile technologies has led to new ways of communicating, shopping, and engaging with brands, presenting both challenges and opportunities for marketers and researchers alike. Understanding the psychological factors that drive consumer decisions online is crucial for businesses looking to thrive in this dynamic environment. Insights on Consumer Psychology in the Digital Landscape provides a comprehensive exploration of consumer psychology in the digital age. By delving into both theoretical and practical aspects, it seeks to uncover the hidden psychological processes that influence consumers online behaviors. Covering topics such as buying behavior, digital trust, and sustainable consumption, this book is an excellent resource for psychologists, marketers, business practitioners, researchers, academicians, and more.

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Kamel Mouloudj is a Professor in the College of Economics at the University of Medea in Algeria. His research primarily focuses on predicting individual behavior across various contexts, including customer interactions, employee dynamics, and student engagement. He earned his Bachelor of Science in Commercial Sciences and his Master’s in Marketing from the University of Blida, followed by a Doctorate in Marketing from the University of Algiers 3. With over 19 years of teaching experience, he has published more than 45 research papers. Prof. Mouloudj has also participated in three significant research projects at the University of Medea, concentrating on industrial marketing, energy, and green start-ups. Since 2019, he has served as the Chair of the Doctoral Training Committee in the Department of Commercial Sciences and continues in this role through 2026. Ahmed Chemseddine Bouarar is a Professor in the College of Economic at University of Medea (Algeria). His main research interests include online learning, digital transformation, modern apps, entrepreneurship, telemedicine, volunteering, save energy, green practices. He received his Bachelor and Master in business sciences from University of Medea, and Doctor of Accounting from University of Algiers 3. From 2018 to 2019 he served as Department Chair. He is the head of a research project on digital transformation (2022-2026) at Medea University. Dr. Bouarar is a Speaker and participant in many foreign conferences (such as the United Kingdom, the Czech Republic, the United States, Serbia, Indonesia, Turkey, etc.). He has published about 30 papers in journals.

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