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OverviewThe first edition of this book was a milestone. Applying the new theory of multinational enterprises in a North American context, it popularized internalization theory. Now with a new introduction assessing the ground-breaking contribution of the book, this 25th Anniversary edition gives scholars access to the original text. Full Product DetailsAuthor: A. RugmanPublisher: Palgrave USA Imprint: Palgrave Macmillan Edition: Anniversary edition Dimensions: Width: 14.00cm , Height: 1.20cm , Length: 21.60cm Weight: 0.380kg ISBN: 9781403995919ISBN 10: 1403995915 Pages: 164 Publication Date: 03 July 2006 Audience: College/higher education , Professional and scholarly , Tertiary & Higher Education , Undergraduate Format: Hardback Publisher's Status: Active Availability: In Print ![]() This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationALAN M. RUGMAN is L. Leslie Waters Chair of International Business at the Kelley School of Business, Indiana University, USA, where he is also Director of the IU CIBER. He is also an Associate Fellow of Templeton College, University of Oxford, UK. Currently he is President of the Academy of International Business. Tab Content 6Author Website:Countries AvailableAll regions |