Overview

"Here's a look at politics from the inside out, where we see what it really takes to gain power in Canada. This is the story of a formidable campaign organization that ran a string of winning Progressive Conservative Party leadership campaigns, national general election campaigns, and provincial campaigns in a half-dozen provinces over four decades. Renowned as ""the Big Blue Machine,"" this electoral enterprise was operated by highly specialized individuals devoted to the art of winning campaigns, and pioneered new techniques in polling, advertising, image, fundraising, communications, and policy development. The Big Blue Machine not only redefined how Canadian election campaigns are waged, but in the process transformed the conduct of Canadian public life itself. This book dissects this little-understood aspect of major events in Canadian history from inside the operation, exposing the psychology of political campaigning from the perspective of the people who made it happen."

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9781459724495

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Reviews

This is the book that has been missing from the annals of Canadian political history — a thorough, fascinating, and well-written story of how campaigning and political advertising were changed forever by the legendary Big Blue Machine. * Susan Delacourt, author of Shopping For Votes: How Canadian Politicians Choose Us and We Choose Them * Patrick Boyer’s new book The Big Blue Machine is a must-read for any candidate or campaign worker planning to get involved in the Conservative leadership. * Toronto Sun *

Patrick Boyer s new book The Big Blue Machine is a must-read for any candidate or campaign worker planning to get involved in the Conservative leadership. - Toronto Sun

Patrick Boyer s new book The Big Blue Machine is a must-read for any candidate or campaign worker planning to get involved in the Conservative leadership. - Toronto Sun Patrick Boyer s new book The Big Blue Machine is a must-read for any candidate or campaign worker planning to get involved in the Conservative leadership. - Toronto Sun This is the book that has been missing from the annals of Canadian political history -- a thorough, fascinating, and well-written story of how campaigning and political advertising were changed forever by the legendary Big Blue Machine. - Susan Delacourt, author of Shopping For Votes: How Canadian Politicians Choose Us and We Choose Them Patrick Boyer's new book The Big Blue Machine is a must-read for any candidate or campaign worker planning to get involved in the Conservative leadership. - Toronto Sun Patrick Boyer s new book The Big Blue Machine is a must-read for any candidate or campaign worker planning to get involved in the Conservative leadership. - Toronto Sun

Patrick Boyer s new book The Big Blue Machine is a must-read for any candidate or campaign worker planning to get involved in the Conservative leadership. - Toronto Sun

Patrick Boyer's new book <i>The Big Blue Machine</i> is a must-read for any candidate or campaign worker planning to get involved in the Conservative leadership. - Toronto Sun

Patrick Boyer's new book The Big Blue Machine is a must-read for any candidate or campaign worker planning to get involved in the Conservative leadership. - Toronto Sun

Author Information

J. Patrick Boyer is a constitutional lawyer, political science professor, veteran of the House of Commons, broadcast and print journalist, and author of some twenty books on Canadian history, law, politics, and governance. Able to draw on a lifetime of research and engagement with democratic institutions in Canada and around the world, Boyer is frequently sought out by various news media for comment on Canadian public affairs. Patrick and his wife Elise live in Muskoka and Toronto.

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