Full Product Details
Author: Lucy Küng-Shankleman ,
Lucy Kung-Shankelman
Publisher: Taylor & Francis Ltd
Imprint: Routledge
Dimensions:
Width: 15.60cm
, Height: 1.40cm
, Length: 23.40cm
Weight: 0.470kg
ISBN: 9780415213226
ISBN 10: 0415213223
Pages: 256
Publication Date: 10 August 2000
Audience:
College/higher education
,
Professional and scholarly
,
Undergraduate
,
Postgraduate, Research & Scholarly
Format: Paperback
Publisher's Status: Active
Availability: In Print
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Reviews
"'This is an exceptionally clear and compact book about the world of media management ... an insightful read, strongly recommended to media managers and policymakers, and anyone working in an organization outside or only loosely connected with the media's unique ""cultural loop.""'- Telecommunications Policy"
Anyone who depends on global news should read this book to understand how the news companies shape the stories that guide our world. <br>-Kenneth Tivan, Vice President of Television Systems, CNN <br> Lucy Kung-Shankleman takes us inside two global news organizations to show us how they think. This book is a unique look at what shapes the thinking - and thus the news - that the BBC and CNN bring to the world. In a global information age it is important to understand who the news suppliers really are and how they see the stories they cover. Anyone who depends on global news should read this book to understand how the news companies shape the stories that guide our world. <br>-Kenneth Tiven, Vice President Television Systems, CNN <br> At a time of tectonic shifts in the world of information, communication and media this is a timely study of the interplay between corporate culture, strategic processes and the environment. Getting these three in harmony in a constantly changing world is the challenge facing all leaders of media organizations today. <br>-Joyce Taylor, Managing Director, Discovery Networks Europe <br> It is culture that shapes, defines us, imprisons us. In IT terms, culture is the operating system upon which we run the applications of our lives. This book reveals the inherent operating culture of two major news providers, how the nature of their respective commercial and public service genes determine the news they provide and their ability to adapt to the future. If you want to know the underlying reasons why the multi-channel future belongs to the commercial carnivores and why, if you want to keep them, the public sector herbivores will need special conservation, then readthis book. <br>-Adam Singer, Chairman and Chief Executive, Flextech plc <br> An essential part of basic equipment for anyone facing the present rate of organisational change in any industry and certainly less dispensable than the mobile phone. <br>-Simon Dore, Managing Director, Operations - ONdigital <br>
Author Information
Lucy Küng is Project Manager at the Institute for Communications and Media at the University of St Gallen, Switzerland.
