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9781959911456

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As Managing Partner for Helix Sales Development, Walter only engages with growth-minded CEOs and Sales Leaders who have the desire and commitment to build a performance-based sales culture. His clients say the journey can be challenging; however, the results are transformative - repeatable revenue growth with margin integrity.He holds an advanced degree from the school of hard-won wisdom, as well as the Universityof Michigan. Frustrated by the lack of training every time he was promoted to management roles, he started his own firm to coach, train, and support successful sales teams.His rocket fuel comes from coaching committed sales professionals to excel beyond what theythought was possible.Those that know him best often find him reflecting over a fine cigar in his private cigar lounge.In fact, you can hear Walter share his thoughts weekly on his podcasts, Sales & Cigars. Matthew David Anderson (""Matt"") fell into marketing while pursuing other ambitions and, in the process, found a career that suited his skills and interests better than he imagined it might. In the last 25 years, he has helped hundreds of clients grow their businesses and bring their dreams to life while working in the advertising agencies, as a founder of several companies, and as a business consultant, along with several stints in Director or VP marketing roles at larger companies. Today, you can find him at Zeggio Marketing Solutions (https: //zegg.io).

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