Full Product Details
Author: Detlev Zwick (Associate Professor of Marketing, Schulich School of Business, York University, Toronto, Canada) ,
Julien Cayla (Senior Lecturer in Marketing, Australian School of Business and Visiting Associate Professor, Euromed Management)
Publisher: Oxford University Press
Imprint: Oxford University Press
Dimensions:
Width: 15.80cm
, Height: 2.00cm
, Length: 23.40cm
Weight: 0.602kg
ISBN: 9780199655830
ISBN 10: 0199655839
Pages: 376
Publication Date: 10 May 2012
Audience:
Professional and scholarly
,
Professional & Vocational
Format: Paperback
Publisher's Status: Active
Availability: To order
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Reviews
Critical knowledge of marketing has profited enormously from the new dialogue between business school academics and scholars across the rest of the academy. Inside Marketing is the best interdisciplinary collaboration of this type that I have read; the book is filled with trenchant and original insights from some of the world's sharpest critics of marketing. * Douglas Holt, CEO and Co-Founder of Cultural Strategy Group and author of How Brands Become Icons and Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands * This innovative collection of essays promises to move thinking in marketing in new, more integrative and more critical directions. The book represents an important contribution to helping us move away from thinking in narrow disciplinary terms and toward more unified thinking (with sociology and anthropology in particular) about marketing and business more generally. * George Ritzer, Distinguished University Professor, University of Maryland * Combining practical knowledge of marketing as a profession, practice, and ideology with a critical social science perspective, this astute collection takes the reader inside the truly global phenomenon of marketing. It will undoubtedly enhance your perspective of how marketing happens and the effects it has when it does happen. * Celia Lury, Professor of Sociology, Goldsmiths College, University of London * The enduring contrast between the pervasive presence of marketing and the lack of empirical studies on its tools and practices has prevented us from understanding its effects on society. Inside Marketing fills the gap. Because they chose to follow marketers at work, contributors of this book show us how societies are ineluctably transformed into market societies and ordinary citizens into insatiable consumers. A must-read for anyone who worries about our future. * Michel Callon, Professor of Sociology, Ecole des Mines de Paris * Review from previous edition For 30 years fundamental social science theory has been diffusing into the marketing domain via the efforts of academics, consultants, corporate researchers, and social critics, often working separately or with few opportunities for cross-fertilization. This consistently insightful volume constitutes a turn towards greater dialogue among these disparate tendencies featuring strong established voices and flourishing newer contributors all drawing on the rich wellspring of twentieth-century social thought. * Eric Arnould, Distinguished Professor of Sustainable Business Practices, University of Wyoming *
<br> If one needs reassurance that marketing practice can be a fertile and rich subject of enquiry then Inside Marketing is an excellent place to start....approaches marketing with an intellectual sensitivity and maturity that is all too rarely applied to the subject....certainly one of the most important collections on marketing published to date, and sets a standard that others would be well advised to follow....outstanding achievement. --Organization Studies<p><br> This innovative collection of essays promises to move thinking in marketing in new, more integrative and more critical directions. The book represents an important contribution to helping us move away from thinking in narrow disciplinary terms and toward more unified thinking (with sociology and anthropology in particular) about marketing and business more generally. --George Ritzer, Distinguished University Professor, the University of Maryland<p><br> The enduring contrast between the pervasive presence of marketing and the lack of empirical studies on its tools and practices has prevented us from understanding its effects on society. Inside Marketing fills the gap. Because they chose to follow marketers at work, contributors of this book show us how societies are ineluctably transformed into market societies and ordinary citizens into insatiable consumers. A must-read for anyone who worries about our future. --Michel Callon, Professor of Sociology, Ecole des Mines de Paris<p><br> Critical knowledge of marketing has profited enormously from the new dialogue between business school academics and scholars across the rest of the academy. Inside Marketing is the best interdisciplinary collaboration of this type that I have read; the book is filled with trenchant and original insights from some of the world's sharpest critics of marketing. --Douglas Holt, CEO and Co-Founder of Cultural Strategy Group and author of How Brands Become Icons and Cultural Strategy: Using Innovative Ideologies to Build Breakthro
