Overview

An in-depth look at the strategies of Google's shockingly successful founders You've used their products. You've heard about their skyrocketing wealth and ""don't be evil"" business motto. But how much do you really know about Google's founders, Larry Page and Sergey Brin? Inside Larry and Sergey's Brain skips past the general Google story and focuses on what really drives these men and where they will take Google in the future. Richard L. Brandt shows the company as the brainchild of two brilliant but individual men and looks at Google's business decisions in light of its founders' ambitions and beliefs. Larry is the main strategist, with business acumen and practical drive, while Sergey is the primary technologist and idealist, with brilliant ideas and strong moral positions. But they work closely together, almost like complementary halves of a single brain. Larry is more socially awkward and rarely volunteers to answer questions. Sergey is more poised but is also shy with outsiders. Through interviews with current and former employees, competitors, partners, and senior Google management, plus conversations with the founders themselves, Brandt demystifies the secret society that is Google, as well as clarifying a number of misconceptions. For instance, it may seem more and more that Google wants to be something other than a search company as it expands into e-mail, cell phones, Web browsers, wiki information sites, social networks, and photo editing. But actually, Larry and Sergey just define search a little differently from everyone else. They also like to act as catalysts for change in industries (such as telecommunications) that affect their business. Theoretically, any of half a dozen competitors could have gotten where Google is today. But in reality, none of them could have been Google, because they didn't have Larry and Sergey.

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9781591842767

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Author and technology journalist Brandt provides an in-depth look at famously brainy Google founders Larry Page and Sergey Brin, whose radically positive do no evil corporate philosophy has achieved astounding success. Though competitors and copyright lawyers may not trust them, one insder goes so far as to say, never once...[have] they failed to make the correct moral decision. Brandt follows the genesis of Google during the duo's Stanford years through their impressive entrepreneurial trajectory to current operations. Hiring and managing policies are trusting and aspirant; they look for employees with a slight disdain for the impossible, and give their engineers and scientists a day a week to work on their own ideas. One chapter focuses on a joint project between Googel Book Search and Oxford University to digitize a collection of more than one million 19th century books, concluding that there is logic behind most of the company's...diversification. Put at the top of the list 'Because they can.' In this must-read for anyone who deals seriously with cyberspace, Brandt has a remarkable profile in present-day innovation and potential. - Publishers Weekly

Author and technology journalist Brandt provides an in-depth look at famously brainy Google founders Larry Page and Sergey Brin, whose radically positive do no evil corporate philosophy has achieved astounding success. Though competitors and copyright lawyers may not trust them, one insder goes so far as to say, never once...[have] they failed to make the correct moral decision. Brandt follows the genesis of Google during the duo's Stanford years through their impressive entrepreneurial trajectory to current operations. Hiring and managing policies are trusting and aspirant; they look for employees with a slight disdain for the impossible, and give their engineers and scientists a day a week to work on their own ideas. One chapter focuses on a joint project between Googel Book Search and Oxford University to digitize a collection of more than one million 19th century books, concluding that there is logic behind most of the company's...diversification. Put at the top of the list 'Because they can.' In this must-read for anyone who deals seriously with cyberspace, Brandt has a remarkable profile in present-day innovation and potential. <br> - Publishers Weekly <br><br>

Author and technology journalist Brandt provides an in-depth look at famously brainy Google founders Larry Page and Sergey Brin, whose radically positive do no evil corporate philosophy has achieved astounding success. Though competitors and copyright lawyers may not trust them, one insder goes so far as to say, never once...[have] they failed to make the correct moral decision. Brandt follows the genesis of Google during the duo's Stanford years through their impressive entrepreneurial trajectory to current operations. Hiring and managing policies are trusting and aspirant; they look for employees with a slight disdain for the impossible, and give their engineers and scientists a day a week to work on their own ideas. One chapter focuses on a joint project between Googel Book Search and Oxford University to digitize a collection of more than one million 19th century books, concluding that there is logic behind most of the company's...diversification. Put at the top of the list

"""Author and technology journalist Brandt provides an in-depth look at famously brainy Google founders Larry Page and Sergey Brin, whose radically positive ""do no evil"" corporate philosophy has achieved astounding success. Though competitors and copyright lawyers may not trust them, one insder goes so far as to say, ""never once...[have] they failed to make the correct moral decision."" Brandt follows the genesis of Google during the duo's Stanford years through their impressive entrepreneurial trajectory to current operations. Hiring and managing policies are trusting and aspirant; they look for employees with a ""slight disdain for the impossible,"" and give their engineers and scientists a day a week to work on their own ideas. One chapter focuses on a joint project between Googel Book Search and Oxford University to digitize a collection of more than one million 19th century books, concluding that ""there is logic behind most of the company's...diversification. Put at the top of the list 'Because they can.'"" In this must-read for anyone who deals seriously with cyberspace, Brandt has a remarkable profile in present-day innovation and potential."" -""Publishers Weekly"""

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