Inside Family Viewing (Routledge Revivals): Ethnographic Research on Television's Audiences

Author:   James Lull (San Jose State University, U.S.A.)
Publisher:   Taylor & Francis Ltd
ISBN:  

9780415732772


Pages:   190
Publication Date:   19 August 2013
Format:   Hardback
Availability:   In Print   Availability explained
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Inside Family Viewing (Routledge Revivals): Ethnographic Research on Television's Audiences


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Overview

First published in 1990, this title presents a rich account of how television intersects with family life in American and other world cultures. From an analysis of the political and cultural significance of China’s most important television series to detailed descriptions of how families in the United States interpret and use television at home, James Lull’s ethnographic work marks an important stage in the study of the role of the mass media in contemporary culture. This title will be of interest not only to those in media and communications, but also to those in the broader fields of cultural anthropology and sociology.

Full Product Details

Author:   James Lull (San Jose State University, U.S.A.)
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.408kg
ISBN:  

9780415732772


ISBN 10:   0415732778
Pages:   190
Publication Date:   19 August 2013
Audience:   College/higher education ,  Tertiary & Higher Education ,  Undergraduate
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

List of tables; Preface by David Morley; Acknowledgments; 1. An emerging tradition: ethnographic research on television audiences 2. The social uses of television 3. Family communication patterns and the social uses of television 4. A rules approach to the study of television and society 5. How families select television programmes: a mass-observational study 6. China’s New Star: the reformation on prime-time television 7. Cultural variation in family television viewing 8. Ethnographic studies of broadcast media audiences: notes on method; Index

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James Lull

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