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OverviewFull Product DetailsAuthor: James Lull (San Jose State University, U.S.A.)Publisher: Taylor & Francis Ltd Imprint: Routledge Weight: 0.490kg ISBN: 9780415732789ISBN 10: 0415732786 Pages: 206 Publication Date: 10 April 2015 Audience: College/higher education , Tertiary & Higher Education , Undergraduate Format: Paperback Publisher's Status: Active Availability: In Print ![]() This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsList of tables; Preface by David Morley; Acknowledgments; 1. An emerging tradition: ethnographic research on television audiences 2. The social uses of television 3. Family communication patterns and the social uses of television 4. A rules approach to the study of television and society 5. How families select television programmes: a mass-observational study 6. China’s New Star: the reformation on prime-time television 7. Cultural variation in family television viewing 8. Ethnographic studies of broadcast media audiences: notes on method; IndexReviewsAuthor InformationJames Lull Tab Content 6Author Website:Countries AvailableAll regions |