Inside Coca-Cola: A CEO's Life Story of Building the World's Most Popular Brand

Author:   Neville Isdell ,  David Beasley
Publisher:   St Martin's Press
ISBN:  

9780312617950


Pages:   272
Publication Date:   25 October 2011
Format:   Hardback
Availability:   In Print   Availability explained
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

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Inside Coca-Cola: A CEO's Life Story of Building the World's Most Popular Brand


Overview

Full Product Details

Author:   Neville Isdell ,  David Beasley
Publisher:   St Martin's Press
Imprint:   St Martin's Press
Dimensions:   Width: 14.90cm , Height: 2.40cm , Length: 21.70cm
Weight:   0.367kg
ISBN:  

9780312617950


ISBN 10:   031261795
Pages:   272
Publication Date:   25 October 2011
Audience:   General/trade ,  General
Format:   Hardback
Publisher's Status:   Out of Stock Indefinitely
Availability:   In Print   Availability explained
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

Table of Contents

Reviews

Isdell's debut work is captivating and delightful, sure to simultaneously charm and enlighten about global business and leadership. Publishers Weekly (starred review) Reading this book is much like listening to your grandfather tell his life story--if he were a CEO. It will appeal to readers interested in Coke in particular or classic corporate autobiographies in general. Booklist A must read for anyone who is interested in large corporations and especially in understanding the tough competitive world of the global beverages business. Business Standard, India Isdell's debut work is captivating and delightful, sure to simultaneously charm and enlighten about global business and leadership. -- Publishers Weekly (starred review) Reading this book is much like listening to your grandfather tell his life story--if he were a CEO. It will appeal to readers interested in Coke in particular or classic corporate autobiographies in general. -- Booklist A must read for anyone who is interested in large corporations and especially in understanding the tough competitive world of the global beverages business. -- Business Standard, India Isdell's debut work is captivating and delightful, sure to simultaneously charm and enlighten about global business and leadership. -- Publishers Weekly (starred review) Reading this book is much like listening to your grandfather tell his life story--if he were a CEO. It will appeal to readers interested in Coke in particular or classic corporate autobiographies in general. -- Booklist A must read for anyone who is interested in large corporations and especially in understanding the tough competitive world of the global beverages business. -Business Standard, India


Isdell's debut work is captivating and delightful, sure to simultaneously charm and enlighten about global business and leadership. -- Publishers Weekly (starred review)<br><br>


Isdell's debut work is captivating and delightful, sure to simultaneously charm and enlighten about global business and leadership. -- Publishers Weekly (starred review) Reading this book is much like listening to your grandfather tell his life story--if he were a CEO. It will appeal to readers interested in Coke in particular or classic corporate autobiographies in general. -- Booklist A must read for anyone who is interested in large corporations and especially in understanding the tough competitive world of the global beverages business. -- Business Standard, India


Isdell's debut work is captivating and delightful, sure to simultaneously charm and enlighten about global business and leadership. -- Publishers Weekly (starred review)<br> Reading this book is much like listening to your grandfather tell his life story--if he were a CEO. It will appeal to readers interested in Coke in particular or classic corporate autobiographies in general. -- Booklist <br><br> A must read for anyone who is interested in large corporations and especially in understanding the tough competitive world of the global beverages business. -Business Standard, India<br><p>


Author Information

NEVILLE ISDELL is the former Chairman and CEO of Coca-Cola Co. Originally from Ireland, Isdell grew up in Zambia and attended college in South Africa. He now lives with his wife, Pamela, in Barbados. DAVID BEASLEY is a writer based in Atlanta.

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