Overview

The aviation industry is rapidly transforming, driven by technological advancements, consumer expectations, and global sustainability demands. In this landscape, innovative strategies in aviation management and marketing are essential for airlines and airports to remain competitive and resilient. From utilizing data analytics and AI for operational efficiency to implementing personalized digital marketing and enhancing the passenger experience, aviation industries rethink traditional approaches. Further exploration of cutting-edge innovations may reshape the management and promotion of aviation services in a complex, customer-centric environment. Innovative Strategies in Aviation Management and Marketing explores innovative practices, strategies, technologies, and management models that align the aviation industry with global tourism growth and sustainability goals. It examines how aviation can enhance tourism competitiveness through strategic management and marketing innovation. This book covers topics such as global business, sustainability, and air traffic management, and is a useful resource for business owners, aviation engineers, marketers, academicians, researchers, and scientists.

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9798337349527

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Bruno Sousa is an Adjunct Professor of Marketing at Polytechnic Institute of Cávado and Ave (IPCA), Portugal and holds a PhD in Marketing and Strategy in Universidade do Minho, Portugal. Bruno Sousa is also Head of Masters Program - Tourism Management and Marketing Tourism (IPCA); CiTUR - Center for Tourism Research, Development and Innovation and UNIAG research member. He's teaching fields include marketing and strategy. His research areas include brand management and consumer behavior, strategy implementation, niche marketing, niche tourism and brand attachment. He has published in the Journal of Enterprising Communities, Tourism Management Perspectives, Current Issues in Tourism, Journal of Organizational Change Management, World Review of Entrepreneurship, Management and Sust. Development, among others.

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