Overview

In conjunction with digitalization, the media and publishing sector has undergone a radical transformation, paving the way for new content production and consumption norms. The traditional broadcasting approach is being replaced by more flexible, accessible, and user-oriented models, using the opportunities provided by technology. Artificial intelligence-supported algorithms offer personalized content recommendations, while big data analytics enable a better understanding of user behavior and shape content strategies accordingly. At the same time, the proliferation of smart devices and the increase in high-speed internet access have eliminated the physical boundaries of broadcasting and made it possible to reach a global audience. Innovative Applications and Changing Framework in Digital Broadcasting examines in depth the impact of innovative practices in digital broadcasting on the sector and analyzes how these effects redefine the traditional framework of broadcasting. In addition, a comprehensive perspective on the future of digital broadcasting is presented by evaluating the opportunities and challenges in this framework shaped by new technologies. Covering topics such as virtual universe narratives, digital publishing ecosystems, and binge-watching, this book is an excellent resource for producers, authors, broadcasters, professionals, researchers, scholars, academicians, and more.

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