Overview

This book examines the differential effects of organizational structure and managerial perceptions of the external environment on the types of innovations adopted in the retail banking industry. Many innovations have been championed for the retail banking industry including standardization of services, reengineering, and increased self-service functions, to name but a few. However, successful adoption of innovation requires the backbone of a strong supportive organizational structure, environmental perceptions of managers, and innovation type improves, we may be better able to predict the likelihood that an innovation will be welcomed in a particular organization. A panel of retail banking executives was assembled for the study of these relationships. The individuals examined recent actual innovations in the industry and categorized each as to whether they were incremental, product, process, or radical innovations. A typology of innovations is revealed with four identified types of incremental innovation (outsourcing), product innovation (investment and mutual fund services), process innovation (optical imaging), and radical innovation (personal computer banking). Surveys were then administered to retail bank executives from 229 institution nation-wide providing evidence as to the extensiveness of adoption of the four types of innovations, organizational structure, and environmental perceptions.

Full Product Details

Author:   Lisa M. Sciulli
Publisher:   Taylor & Francis Inc
Imprint:   Routledge
Dimensions:   Width: 13.80cm , Height: 1.70cm , Length: 21.60cm
Weight:   0.385kg
ISBN:  

9780815332558

ISBN 10:   0815332556
Pages:   250
Publication Date:   01 December 1998
Audience:   College/higher education ,  Professional and scholarly ,  Undergraduate ,  Postgraduate, Research & Scholarly
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Preface 1.0 The Research Problem 1.1 Introduction 1.2 Research Objectives 1.3 Research Model 1.4 Organization of Document 2.0 Literature Review 2.1 Introduction 2.2 Innovation Theory 2.2.1 Innovation Types 2.3 Organizational Structure 2.3.1 Organizational Structure and Innovation 2.3.2 Organizational Structure and Innovation Type 2.4 Perceived External Environmental Dimensions 2.4.1 Perceived Environment and Innovation 2.4.2 Perceived Environment and Innovation Type 2.5 Additional Factors Effecting Innovation Process 2.6 Summary of Innovation Literature 3.0 Research Methodology 3.1 Research Model 3.2 Definition and Operationalization of Innovation 3.3 Formulation of Research Hypotheses 3.3.1 Organizational Structure 3.3.2 Perceived External Environment Research Design 4.1 Sample Characteristics 4.2 Data Collection 4.3 Operationalization of Research Constructs 4.4 Data Analysis Development of Innovation Typology 5.1 Operationalization of Innovation Typology 5.2 Reliability and Validity of Innovation Typology Operational (National) Survey 6.1 Research Sample 6.2 Data Collection 6.3 Respondent Profile 6.4 Operationalization of Research Constructs 6.4.1 Evidence of Innovation Adoption 6.4.2 Organizational Structure 6.4.3 Perceived External Environment 6.5 Reliability 6.6 Validity Results of Hypotheses Testing 7.1 Evidence of Innovation Adoption 7.2 Bivariate Analysis of Adopters Versus Non[1]Adopters 7.3 Discriminant Analysis of Research Model 7.4 Supplemental Analyses of Hypotheses 7.4.1 Cross Tabulations of Innovation Adopters with Constructs 7.4.2 Adoption Tendency Scales 7.4.3 Correlations of Adoption Tendency Scales with Constructs 7.4.4 Cross Tabulations of Adoption Tendency Scales 8 Conclusions, Contributions, Limitations, and Future Research Directions

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Author Information

Lisa M. Sciulli, series edited by Stuart Bruchey, Allan Nevins Professor Emeritus, Columbia University.

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