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OverviewThis new book uses extensive and multifaceted data and sophisticated data analysis to explore product innovation in the financial services sector. Merging academic and critical analysis with practical recommendations for companies, this book provides a full and rich account of how new products are brought to market, considering both successes and failures. Providing insight into the organization of product innovation processes in the financial services sector and setting up guidelines for the improvement of these processes, it is essential reading for those in banking, finance and insurance sectors with an interest in innovation studies. Full Product DetailsAuthor: Patrick Vermeulen (Radboud University Nijmegen, the Netherlands) , Jorg Raab (Tilburg University, the Netherlands)Publisher: Taylor & Francis Group Imprint: Taylor & Francis Group ISBN: 9786610757398ISBN 10: 6610757399 Pages: 180 Publication Date: 27 March 2007 Audience: General/trade , General Format: Electronic book text Publisher's Status: Active Availability: Out of stock The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
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