Full Product Details
Author: Anurag Satpathy ,
Arjun Agrawal ,
Dr. Sanjay Mohapatra
Publisher: Emerald Publishing Limited
Imprint: Emerald Group Publishing Limited
Dimensions:
Width: 15.20cm
, Height: 1.20cm
, Length: 22.90cm
Weight: 0.416kg
ISBN: 9781785604812
ISBN 10: 1785604813
Pages: 152
Publication Date: 20 November 2015
Audience:
Professional and scholarly
,
College/higher education
,
Professional & Vocational
,
Postgraduate, Research & Scholarly
Format: Hardback
Publisher's Status: Active
Availability: In Print
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Reviews
With a special focus on innovation at the strategic level, this work explains how to use strategic, functional, and operational innovation to enhance the value chain and make more profit in developing economies. The book offers real examples and case studies from around the world, from major companies such as Amazon, Starbucks, Hershey, and Kellogg. Major themes are innovation in logistics, operations, marketing and sales, service, firm infrastructure, and technology development . The book's final two chapters discuss innovation in Indian enterprises and offer many case studies from India. B&w charts, illustrations, diagrams, and flow charts are included. Distributed in North America by Turpin Distribution. -- Annotation (c)2016 * (protoview.com) *
With a special focus on innovation at the strategic level, this work explains how to use strategic, functional, and operational innovation to enhance the value chain and make more profit in developing economies. The book offers real examples and case studies from around the world, from major companies such as Amazon, Starbucks, Hershey, and Kellogg. Major themes are innovation in logistics, operations, marketing and sales, service, firm infrastructure, and technology development . The book’s final two chapters discuss innovation in Indian enterprises and offer many case studies from India. B&w charts, illustrations, diagrams, and flow charts are included. -- Annotation ©2016 * (protoview.com) *
With a special focus on innovation at the strategic level, this work explains how to use strategic, functional, and operational innovation to enhance the value chain and make more profit in developing economies. The book offers real examples and case studies from around the world, from major companies such as Amazon, Starbucks, Hershey, and Kellogg. Major themes are innovation in logistics, operations, marketing and sales, service, firm infrastructure, and technology development . The book's final two chapters discuss innovation in Indian enterprises and offer many case studies from India. B&w charts, illustrations, diagrams, and flow charts are included. Distributed in North America by Turpin Distribution. -- Annotation (c)2016 (protoview.com)
