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9798200623570

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Reviews

"""George Day has captured a concept that is relevant for all companies trying to increase their organic growth rate. His key insight is that growth leaders have developed both discipline and ability. It is akin to having brain and brawn; you have to have both to stay ahead."" -- ""Vijay Govindarajan, New York Times bestselling coauthor of Reverse Innovation"" ""Profitable growth is a priority and challenge for top management. Innovation is critical to sustainable organic growth in organizations. Marketing leaders should and can play a key role in helping drive innovation and growth, and George Day's book is a little gem of insight and action for deploying successful growth strategies."" -- ""Dennis Dunlap, chief executive officer, American Marketing Association"" ""Refreshingly stimulating and actionable. George Day's Innovation Prowess offers a powerful framework to help executive teams foster innovation for organic growth...In all, an indispensable and highly recommended book for business leaders."" -- ""Fred Wiersema, New York Times bestselling coauthor of The Discipline of Market Leaders"" ""The book provides a valuable contribution to managing the fuzzy front end of product innovation--to deciding your innovation strategy, picking the most attractive areas to focus on, achieving competitive advantage via the right growth pathways, and driving new products to market. A must-read for every executive interested in fostering their firm's innovation efforts."" -- ""Robert G. Cooper, Professor Emeritus McMaster University, creator of the Stage-Gate System"""

Author Information

George S. Day is the Geoffrey T. Boisi Emeritus Professor and senior fellow of the Mack Institute for Innovation Management, at the Wharton School of the University of Pennsylvania. He is the author of nineteen books on marketing, innovation, and strategic management. Sean Pratt has been a working professional actor in theater, film, television, and voice-overs for more than thirty years. He has narrated over one thousand audiobooks and won numerous Earphones Awards and Audie Award nominations. He holds a BFA degree in acting from Santa Fe University, New Mexico.

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