Innovation Orientation in Business Services: Scope, Scale and Measurement
Author:   Krzysztof Borodako ,  Jadwiga Berbeka ,  Michał Rudnicki
Publisher:   Edward Elgar Publishing Ltd
ISBN:  

9781839109546


Pages:   224
Publication Date:   06 April 2021
Format:   Hardback
Availability:   To order   Availability explained
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Innovation Orientation in Business Services: Scope, Scale and Measurement


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Author:   Krzysztof Borodako ,  Jadwiga Berbeka ,  Michał Rudnicki
Publisher:   Edward Elgar Publishing Ltd
Imprint:   Edward Elgar Publishing Ltd
ISBN:  

9781839109546


ISBN 10:   1839109548
Pages:   224
Publication Date:   06 April 2021
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   To order   Availability explained
Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us.

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Reviews

'Innovation is often deemed to be the purview of manufacturing firms, but this book highlights the ways service businesses evolve an innovation orientation. It further discusses how market leadership can be achieved through an innovation orientation. Both service business owners, as well as academicians, will find this book of benefit.' -- Judy Siguaw, East Carolina University, US


Author Information

Krzysztof Borodako, Associate Professor, Jadwiga Berbeka,Associate Professor and Michał Rudnicki, Assistant Professor, Institute of Management, Cracow University of Economics, Poland

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